Designer Sunglasses UK: Where to Buy for Less
Designer sunglasses UK shoppers can pay a lot less than high-street prices by buying from authorised online retailers. We compare three: Genuine Style, Urban Sunglasses and SmartBuyGlasses. Prices and offers as we saw them in October 2026.
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Genuine Style: Widest Range and Lowest Starting Price
Genuine Style has been trading since 2013 and sells designer sunglasses from dozens of brands, including Ray-Ban, Oakley, Prada, Versace and Michael Kors. Prices start from £18.99 for budget lines, but most designer pairs cost between about £86 and £149.
- Free next-day UK delivery on in-stock items ordered by 3pm on weekdays.
- Free UK returns within 30 days on non-prescription items, if they are unused and in their original packaging.
- A virtual try-on on some styles.
- A Trustpilot rating of 4.5 from 780 reviews when we looked.
Ray-Ban is their biggest range, and their outlet has pairs from about £55. Our full Genuine Style review covers delivery, returns and their ski range.
Shop Genuine Style sunglasses or browse Ray-Ban
Urban Sunglasses: Big Discounts on Top Brands
Urban Sunglasses is an authorised UK retailer that advertises savings of up to 65% on designer brands, including Ray-Ban, Gucci, Prada, Dior, Tom Ford and Saint Laurent. Prices in its range start from around £69.
- Free next-day delivery in the UK.
- Free returns and exchanges within 30 days.
- A 100% authenticity guarantee.
It often runs offers on top, and they change, so check our Urban Sunglasses UK offers guide before you order.
SmartBuyGlasses: Longest Returns
SmartBuyGlasses stocks over 300 designer brands, so it suits you if you want a specific pair that others do not carry. It offers a long returns window and some extras that the other two do not.
- 100-day returns.
- A 24-month warranty on frames and sunglasses.
- Free standard delivery on orders over £45, and a full refund of UK customs charges if you keep your receipt.
It ships from Italy, Hong Kong, Australia and the US, so delivery is slower than UK stock. Standard delivery takes 4 to 7 working days, and out-of-stock items can take 5 to 11 days to source. Some reviewers report delays and slow customer service. Read our SmartBuyGlasses review before you order.
Browse SmartBuyGlasses designer sunglasses
Designer Sunglasses UK: Prices, Delivery and Returns Compared
- Genuine Style starts from £18.99, with most designer pairs around £86 to £149. Delivery is next day on in-stock items, and returns last 30 days.
- Urban Sunglasses starts from around £69 and advertises up to 65% off. Delivery is next day, and returns last 30 days.
- SmartBuyGlasses has the widest brand choice. Delivery takes 4 to 7 working days, and returns last 100 days.
Prices change often, so compare the exact pair you want on each site before you order. The same frame can cost different amounts at each retailer.
How to Avoid Fake Designer Sunglasses
Buy from an authorised retailer and read its authenticity policy. Be wary of prices far below everyone else’s for the same frame, and check the returns policy before you pay. Urban Sunglasses offers an authenticity guarantee, and Genuine Style describes itself as a stockist of authentic branded eyewear.
If you need prescription lenses, read our prescription sunglasses guide first.
Designer Sunglasses UK: Which Should You Choose
Choose Genuine Style if you want the lowest starting price and a big Ray-Ban range. Urban Sunglasses suits you if you want a large discount on top brands and fast UK delivery. SmartBuyGlasses is the one to pick if you want a rare brand or the longest returns window and can wait for delivery.
