SmartBuyGlasses Review UK: Designer Glasses With 100-Day Returns

SmartBuyGlasses sells thousands of designer frames and prescription glasses online, often for less than the high street. But is it a good choice for UK buyers? In this SmartBuyGlasses review we look at what it sells, delivery and customs, its returns policy and the common complaints, using its own UK website and customer reviews in October 2026.

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Who Are SmartBuyGlasses?

SmartBuyGlasses is an online eyewear retailer with its head office in Hong Kong, and it has been trading for over 15 years. Its UK website ships from warehouses in Italy, Hong Kong, Australia and the US. It also has in-house dispensing opticians, including UK-qualified ones, whom you can ask for advice before you order.

It holds a 4.6 rating on Trustpilot from over 17,000 reviews.

What Do SmartBuyGlasses Sell?

• Designer frames: brands including Ray-Ban, Oakley, Gucci and Prada, plus its own cheaper SmartBuy Collection.
• Prescription glasses: single vision and varifocals, with options such as thinner lenses, blue light filters and Transitions.
• Prescription sunglasses: including polarised and varifocal options on selected styles.
• Reglazing: new lenses in your own frames from £59, with free pickup from your home.
• Contact lenses: daily, monthly and toric lenses from major brands.

SmartBuyGlasses Review: Delivery and Customs

Standard delivery is free on orders over £45 and takes 4 to 7 working days. However, prescription lenses add time: 1 to 3 working days for single vision, and 4 to 5 for varifocals. If a frame isn’t in stock, sourcing it can take another 5 to 11 working days, so check the estimate on the product page.

Because orders ship from abroad, you might be asked to pay customs charges. SmartBuyGlasses says it will refund these in full. Just keep the receipt and send it to their customer service team.

Returns and Warranty

This is where SmartBuyGlasses stands out. You can return anything within 100 days for a refund or exchange, and unusually, that includes prescription lenses. Most online retailers refund only the frame, as our glasses returns comparison shows. Frames, sunglasses and prescription lenses also come with a 24-month warranty against manufacturing defects.

SmartBuyGlasses Review: The Downsides

Most reviews are positive, but the negative ones share a few themes:

• Delays: some customers waited weeks, usually because a frame needed sourcing or their prescription needed checking.
• Customer service: some reviewers found replies slow, especially when arranging returns.
• Shipping from abroad: delivery takes longer than from a UK warehouse, so order early if you need glasses by a set date.

Who Is SmartBuyGlasses Best For?

SmartBuyGlasses suits you if you want a designer frame for less, or prescription sunglasses from a big brand. The 100-day returns, including lenses, also make it a lower-risk way to try buying online. However, if you need glasses quickly, a UK-based retailer may be faster.

SmartBuyGlasses Review: The Short Answer

SmartBuyGlasses is a well-established online retailer with a huge designer range and one of the most generous returns policies we’ve seen. Allow extra time for delivery, and compare prices for your prescription before you buy.